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Protect and admire Royal Institution;
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Comply with policy of Zoological Park Organization Committee and Director of Zoological Park Organization;
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Manage the business with Good Governance, transparency and 12 core values;
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Take care of animal’s welfare, so that they have good living condition and animal feeding must be quality, clean and safe;
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Support officer operation and animal feeding in Chiang Mai at every level, encourage officer and employee to get knowledge in various aspect for self-improvement and capacity increase to the full extent;
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Inculcate the officer and employee to work with honesty, sincerity and auditability and also to love and get together in the organization;
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Apply information technology system as a work management tool to speed up the operation and to increase personnel efficiency;
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Cut down unnecessary cost and seek ways to continuously increase income, for example, focusing on active publication of special promotion;
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Focus on improving Chiang Mai Zoo to be tourist attraction for every group of tourists;
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Focus on improving Chiang Mai Zoo to be tourist attraction along with learning center outside the class;
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Focus on rare wild animal conservation and researches;
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Implement Green Zoo Policy at Chiang Mai Zoo, such as Manure Selling Project;
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Develop the zoo by using the available resources worthwhilely and beneficially, for example, to grow the plant that can feed to animal;
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Form ally with others who share the marketing distribution in order to lead to joint business operation; and
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Focus on providing services to tourist at the full extent for their convenience and safety in compliance with international standard, such as Customer Complaint Center and First Aid Room. :